I'm Joyce, the creative force behind LIV&BE.

I grew up in the south of the Netherlands. After completing my Law degree and beginning my career, life took me on an unexpected journey to Africa, where I met my South African husband. What started as an adventure eventually became a new chapter in my life, and I moved to South Africa, where we built our life together.

I have now called this beautiful country home for more than 16 years, first in White River and, since 2024, in the heart of the Klein Karoo, in the charming village of De Rust in the Western Cape.

Creativity has always been part of who I am, a gift passed down from both my grandmother and my mother. From an early age, I was drawn to making things by hand, but sewing only later in life became a true passion. What started with small sewing projects soon grew into designing my own handbags. I am entirely self-taught and still learning every day, continually inspired to refine my craft and create pieces that are both beautiful and functional.

Every LIV&BE handbag is thoughtfully designed and handcrafted with care. I feel incredibly fortunate to transform my ideas into timeless pieces that reflect my love of craftsmanship, natural materials, and the quiet beauty of the Klein Karoo.